Li Ning: Inside And Outside Is The "escape" Or "torment"

Tiger before, someone is chasing behind, " Li Ning "Seek Rosetta Stone
Competition Breakthrough. Waved in front of Nike, said: "just doit", a cynical look, Adidas tapped his chest, said: "impossible isnothing", a kind of chasing their self-confidence is behind the Jinjiang Corps pursued, with "the general feeling of flying." experienced Brand Confused positioning, the upper limit business growth experience, "Li Ning" with "as long as you want, anything is possible," the courage to reshape the brand's glory. Learned in preparation for the 2008 Beijing Olympics Council, Li Ning will increase next year, marketing expenses and product development costs, other companies, according to Li Ning, chief Finance Officer and Executive Director Chen Weicheng said, will add 700 stores this year. Li Ning, the expansion achieved with external breakout, with research and development to achieve the fullness of meaning, trying to "Li Ning" as a kind of high perceived value is commitment to providing absolutely not just sports, but a quality of life and living realm. Li Ning's Breakout, will be how the future? Large city alone if we are divided into very large market, one, two categories, three categories of these four cities, although in a class of Li Ning, the city dominated, but in large cities, Li Ning is obviously a it's lonely. An enterprise wants to Advertisement Certainly preferred CCTV, CCTV stand as the highest, a business want to do the brand, should be preferred in those large cities, these mega-cities dominate the culture and direction of aesthetics, value and taste of the style, in order to pass on a world quality of life and living realm, these mega Rosetta Stone Italian
-cities should not be forgotten. A better location, more space, update the image of the stores and shops in major cities better, will certainly strengthen consumer loyalty to your brand. Living in marital harmony expectations Li Ning Company currently has 700 stores and more than 200 certified Dealers How can we achieve with the dealer, "seamless"? A Sell The main products can not be that brand shops, but only a large number of dealers. But the dealers on the business of understanding eyes of the beholder, the wise see wisdom. Although the company has a unified standard, but only to grasp some of the hardware, software, it is difficult to grasp. The concept of dealers, often deviate from the original intention of the company. Do not solve this problem, then what use is expanding? Here a large sales network can only be an empty shell, then what with Nike, Adidas compete at the level of sales last? Samsung intensive patience to spend huge sums of money into the Olympic Games in addition to outside partners, supporting the follow-up follow-up publicity and promotion work done very well, Li Ning in China with the concept of the Olympic Games Marketing Promotion of the time is earlier than the Samsung, but do not feel very good. "Is a sport for the sport" is Li Ning Company has consistently adhered to the purpose, since the focus on sports, it Rosetta Stone Japanese
should operate fine in this regard, of course, there is also structural factors in sports. Inside the Western concept of a product itself is not a perfect product, so in the future market can have sufficient resources to continue to be filled by the consumer discovered, while Chinese products do come out and want to be perfect, that there is great in concept difference. Entered, and after-market funds continue to invest will be reduced, reflecting the image in the market, the company's services, the performance of the difference directly out. Behind service-oriented is to continuously improve its products, and from the other side is to let consumers get emotional release, Nike's design for the World Cup ball has innovation and improvement of each, Li Ning should have patience and intensive , will be the brand to the international market. National brand of embarrassment now, to participate in sporting events world's major integrated sportswear worn by athletes in China have been gradually say goodbye, "Li Ning" era, re-covered with "Nike" and "Adidas." More Ironically, the Olympic Games in 2004, wearing a "Nike" shirt of the Chinese basketball team lost twice, "Li Ning" Protection Gear of the Spanish basketball team. Sporting goods industry and foreign enterprises core technology does not exist, differences in technical standards, "Li Ning" sportswear crack the Spanish basketball team in the world do not give up, speak for themselves the quality and brand value that it is ringing. Li Ning wall flower wall red? Uncle No, Grandma does not love, but was regarded highly by outsiders? This is the need to think about Li Ning is our nation need to think about. 06 World Cup jersey supplier in no "Li Ning" figure, but at least we should be possible in Asia cup. Many media have said that because of specialization, to the "Li Ning" a general feeling of flying, but sometimes the feeling is an illusion, Li Ning's breakthrough is still a long and painstaking explorations.